The launch of MAR represents one of the landmarks of Porto Maravilha, a City Hall revitalization project for the Rio de Janeiro port district which has also received investments from the private sector.
The urban intervention in this area of the city marks a very important turning point in the history of urban development in Rio de Janeiro. Its purpose is to promote the restructuring of the location, by enhancing, articulating, and redeveloping public spaces in the region, aiming at improving the quality of life of its current and future residents and at the area's environmental and socio-economic sustainability. The project covers an area of 5 million square meters, which borders on the Presidente Vargas, Rodrigues Alves, Rio Branco and Francisco Bicalho Avenues.
Porto Maravilha will also undertake actions designed to increase the value of the historical heritage of the region, in addition to promoting social and economic development for the population. In addition to MAR, the region will receive another project of great cultural impact: the Museum of Tomorrow, at Pier Mauá, which is scheduled to open in 2014.
The Rio de Janeiro Port Region Urban Development Company (CDURP), a City-controlled mixed economy company, was created to coordinate the Porto Maravilha implementation process. CDURP'S main functions are to implement and manage the provision of public works and services in the region, as well as to manage the property and financial resources for the project.
Porto Maravilha Cultural Program
The Port Region witnessed a lot of Rio de Janeiro's history. A simple stroll through its streets suffices to confirm the wealth of its material and immaterial assets. Works designed by great architects, rediscovered wharfs, representations of the African-Brazilian culture, mansions, houses of the early twentieth century and rail sheds are part of the diversity that tells the history of both the city and the Country. Preserved by means of the act that establishes the Cultural Environment Protection Area in the Saúde, Santo Cristo and Gamboa districts (APAC Sagas), the region where samba was born has a notorious cultural vocation, with artistic events of all kinds, the landmark of the identity of these neighborhoods.
With the Porto Maravilha Cultural Program, resources are applied in the restoration of listed assets, in government actions, and in supporting measures to exploit the region's heritage. To implement the actions, CDURP works in partnership with public institutions, the civil society and the private sector.